Johnny
& Angus

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We're a creative team.
We do advertising.
We do digital.
We do direct, roundabout, physical and magical.

We take online things offline, and offline things online.
We like ads with dogs in, dogs with apps in.
And we know the difference between the ideas people like, 
and the ideas people ‘like’.

We're from opposite ends of the world.
Geographically, intellectually and socioeconomically.
And though we’re proud of everything we've done, 
we not happy with anything we've done.

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Johnny | 07793815786 | Twitter | LinkedIn
Angus  | 07856512403 | Twitter | LinkedIn

| Blog | Facebook | Email                           

Creative Circle

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When Ed Morris took over as President, he asked us to help him rebrand and reinvigorate the Creative Circle. It was a huge project, and we worked with some truly incredible people. Not to mention filming a bunch of dogs in a pub.

2012 Call For Entries

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The Website

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Working with Stewdio, we updated the site for the first time in seven years.

Visit the site

Honours Night @
The Roundhouse

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The 2012 Annual

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Awards Annuals are becoming less relevant and more decadent. So we did away with the traditional hard-backed book and created a magazine that inspires and showcases the best of the UK creative industry - readership is up over 1000%.



Lots of people are saying nice things about it, like Ben Kay here:



Buy yourself a copy - it's only a tenner

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PruHealth

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One of our favourite parts of the job is making complicated things simple. Here we did it in a big way, reducing a hugely complicated product down to just two words.

Outdoor

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Press

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Vitality App

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Currently in development, this app allows users to track what they've been doing to earn Vitality points and rewards - be it walking the dog, spending an hour in the gym, or even doing an afternoon's shopping. It's like Nike+ for the real world.

Brand Photography

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We also took the opportunity to create a large library of photography that's now being used across all of PruHealth’s collateral. Shot by the brilliant Olly Burn.

PruProtect

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PruProtect is life insurance that rewards you for looking after yourself. So we evolved the line to 'Well Covered'. Though we preferred the line 'Well Dead'.

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118 118

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Watermill asked us to help them out on a pitch for 118 118's ITV Movies sponsorship. It was funny work, a privilege to work with Dave and Bertie, and Johnny even auditioned to be one of the 118 guys.

ITV Sponsorship Idents

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The Audition

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Tom (left) got the part. Johnny (unbelievably) didn't.

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London Underdogs

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London Underdogs started as a strange little idea that made us laugh, but went on to become a bit of a phenomenon; with coverage in national press, international news sites, and even primetime global TV news. And we love when that happens.

londonunderdogs.com

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Everything you needed to help you support the Underdog in whichever random Olympic event you managed to get tickets to. Visit the site

Posters

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We provided a series of posters to help fans cheer the underdog. Put together by legendary designer Dave Towers.

Practice Cheers

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When we randomly bumped into all-round voiceover god Peter Dickson in the pub, he agreed to record our cheers for us in his studio at home. Top bloke.

Coverage

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Public Reaction

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Rapieruk.com

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Rapier wanted a website that stood out from the crowd. So, because we love the idea of mixing the online and offline worlds, we created a website that physically lived within the agency...





Our original concept for the site was a robotic taxidermy squirrel in a canoe that could be controlled via the internet. One day we'll get our robot squirrel. One day...

The Box

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Screenshots

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Designed for Mobile

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Reaction

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Whenever something interesting was in the site, traffic went through the roof. We crashed our Amazon server a number of times, due to the sheer volume of visitors, notably when singer/songwriter Marques Toliver played live in the agency.



“We also like London-based agency Rapier's website, a series of webcams set up in a box, pointing to all necessary information, and optimised for mobiles. Sometimes there are mice in there.” View the article

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Travelodge

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These scripts came out of our second successful pitch for Travelodge. Based on the idea that Travelodge is a very ratonal choice, we decided to play with some very absurd logic. And although they'll never see the light of day, we loved them.

Test Film

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The Scripts

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We open on a baby with a moustache in the bath. He’s voiced by Judi Dench, speaking matter-of-factly, acknowledging the fact that this is an ad.

BABY:    (giggling)
          Everyone loves a baby eh?
          (whispers to one side) Yes, it’s me, Judi.
          I’m in a Travelodge.
          When it comes to hotels, I’m very Travelodgical.
          Say it with me. Tra-vel-odge-ickle.
          I don’t like to pay for things I don’t need.
          Like bad paintings of flowers.
          Or gold-rimmed taps.
          Minibar?
          I’d prefer a proper bar.
          And hot water’s hot water wherever you are.
          (splashes the water)
          It’s (twirls moustache) Travelodgical.
          That’s why I’m a baby with Judi Dench’s voice.
          People love babies.
          And people pay attention to The Dench.
          And the moustache? Well, that's just for me.
          Clever stuff eh?
          (winks)

Cut to logo.

SUPER/VO:
          ROOMS FROM £19 A NIGHT.
          RIGHT WHERE YOU NEED THEM.
          THAT’S TRAVELODGICAL.

Open on a tiny kitten laying on a Travelodge bed – the bed looks huge and white and comfy. The kitten is voiced by Judi Dench, speaking matter-of-factly, acknowledging the fact that this is an ad.

KITTEN:  Yes, it’s me Judi again.
          Hm. Do you like me more as a kitten?
          Look at this bed.
          Mm, comfy. (stretches out and yawns)
          Anyone could get a good night’s sleep on this.
          Why would you pay extra for anything else?
          That’s Travelodgical.
          Remember, Tra-vel-odge-ickle.
          There’s loads of stuff in a hotel you never use.
          Come on, confess.
          When was the last time you used a trouser press?
          It’s Travelodgical.
          Think about it.
          (she rolls over)

Cut to logo.

SUPER/VO:
          ROOMS FROM £19 A NIGHT.
          RIGHT WHERE YOU NEED THEM.
          THAT’S TRAVELODGICAL.

Open on a sandcastle on the beach. It’s voiced by Judi Dench, speaking matter-of-factly, acknowledging the fact that this is an ad.

CASTLE:  Hello, Judi again.
          Oh, I’m a sandcastle. (waggles her flag)
          People like sandcastles.
          And trust…

The voice changes to a male Yorkshire accent.

          …a Yorkshire accent.
          Travelodgical eh?
          Look, a Travelodge right by t’ sea. (Scarborough)
          'otels where you want ‘em, not where it’s cheap to build ‘em?
          That’s Travelodgical too.
          So, cheap rooms, comfy beds, clean bathroom.
          What more do you want?
          It’s just… (coughs)

The voice changes back to Judi.

          …Travelodgical.

Cut to logo.

SUPER/VO:
          ROOMS FROM £19 A NIGHT.
          RIGHT WHERE YOU NEED THEM.
          THAT’S TRAVELODGICAL.

Open on Bill Oddie, sitting on a branch high up in a tree. He’s voiced by Judi Dench, speaking matter-of-factly, acknowledging the fact that this is an ad.

BILL:    Judi here. (looks at her body)
          Oh look, I’m Bill Oddie.
          (looks off camera, confused) People like him?
          (shrugs)
          You know what else people like?
          Hotels where they want them.
          That’s why we’re building 37 new ones near our National Parks.
          (gestures to the surroundings)
          It’s Travelodgical.
          Because we know people like a telly that just works.
          The shampoo they brought from home.
          And not having to tip. Ever.

REAL BILL:
          Very Travelodgical.

Cut to logo.

SUPER/VO:
          ROOMS FROM £19 A NIGHT.
          RIGHT WHERE YOU NEED THEM.
          THAT’S TRAVELODGICAL.

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GoDo

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GoDo is the search engine for volunteer travel - a concept (and client) we created completely from scratch. Connecting over 200 kitchen-table charities and giving them the clout of one of the big for-profit volunteer organisations, GoDo has no funding and relies solely on people giving up their own time. We're currently in beta testing...





The VO here is a guide only, and we're looking for a famous voice to help us. If you know one, get in touch. Huge thanks to Ollie Murray and Jonny Hall for the help.

Screengrabs

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Animated Poster

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Mercedes Benz

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Some of the first work we ever made together, which just happens to be some of the most successful work Mercedes Benz ever ran.

CL-Class "Luxury Mailer"

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A simple idea that generated over £2million in sales and picked up loads of DM awards.

C-Class Estate "See More Inside"

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The 'See More Inside' campaign featured Ligne Roset Cabinets, bespoke Shuetz Nero E alpine skis, and a rather horny Alaskan Malamute. Retouching was fun on this one...

Range Mailers

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Designed to feel like they'd been hand-picked for each customer (they hadn't), it was the single most effective pack Mercedes had ever run. And as far as we're aware, it's still running today.

Viano "Family Tree"

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Selling a van as a family car is never easy. But this A2 pack really stood out. The 'family tree' here includes all the stuff your family brings with them on a trip, including the family dog, books, canoes (yes, canoes), and even your daughter's moody boyfriend.

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Smart

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Whenever a new smart brief arrived, we'd let out a whoop of joy. It was probably the most fun we've had on a brand, with a great client willing to push the boundaries for some intelligent yet truly silly work.

The Road to Enlightenment

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City driving is stressful. But smart’s second gen fortwo was built for the city. So the only way to become a happier, more enlightened, driver is to drive a smart. We called it the Road to Enlightenment.



The campaign was fronted by Dr Tridion (cult comedian Matt Berry) – a lifestyle guru and inventor of the Road to Enlightenment. He was smart personified – beautiful, super intelligent, and just a little bit unusual.

The Glovebox Guru

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This handy mailer was designed to be stored in the glovebox and used at times of motoring rage. The flashcards encouraged you to "Lock the dark rabbit of rage in a steel cage of consideration" and other such nonsense.

Interactive Banners

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Surprising Facts

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Did you realise you could fit a tumble dryer in the boot of a smart car? Or that it could withstand a whack from a wrecking ball? This tiny A5 envelope was stuffed full of 'fuck-me-facts'just like that.



This piece It also formed the basis for a lively website created by our good friends at Agency Republic, as well as a series of TV ads from AMV.

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Crapping Paper™

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Another of our side projects that took on a life of its own. In just 9 days, Crapping Paper™ had over 30,000 visitors, thousands of Facebook 'likes' and over half a million impressions on twitter. The site crashed three times due the this unexpected popularity.

The Site

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Not only can visitors download and print pre-designed classics, but they can also create their own using our handy generator.

#crappingpaper

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The Crapping Paper Generator was exploited by many of our visitors and you can see some of their Instagrammed efforts below...

Coverage

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The Citizenship Foundation

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Working with the Home Office, we created a series of online games that helped children better understand the world in which they live.

The Characters

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Each of the characters (and their surprisingly honest back-stories) were developed with a team of children.

Meet Mitali He’s a Hindi elephant with a weight problem who gets bullied alot.

Then there’s Teefa She’s Nigerian, lives in a council flat with her mum. She’s well cool.

This is Callum He’s a dyslexic fox who bullies people. But he does it as a defence because his unemployed dad hits him.

And this is Ahmeti She’s a Bosnian refugee goat. She’s very muslim and doesn’t like to talk about what happened in the past.

The Site

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BBC World News

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This pitch was exactly the kind of work we aim to create. A cyclical, truly integrated campaign that feeds off itself and lives beyond simple advertising. The client said, "This terrifies us, but in a good way. It's exactly the kind of work we should be doing, but we'd have to fundamentally change the way the whole organisation works in order to do it". Sadly, they didn't.

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RAC GloveBox

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Glovebox is a good example of the way we believe work should behave. Don't say you're useful, be useful. Don't say you're great, be great. Don't say you're a unicorn. be a unicorn.

Launch Press

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Maps. Leaflets. Car manuals. Registration details. Insurance documents. Treats. Even that mixtape you made back in the 90s. There's all sorts of useful and not-so-useful stuff locked away in your car's glovebox. And now every RAC member has their own online GloveBox too. You'll find all the usual stuff, from details about your car to your insurance policy documents, plus some great treats for when you're on the road.

RAC Members' Area

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The Meta-App

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The Glovebox App is a hub for lots of useful mini-apps. Handy stuff you'll need when you're out with your car.

Email and CRM

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Intelligent Learning

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Time for an ad break...

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We love getting our teeth stuck into big knotty problems across multiple media. But we also stop and do the odd ad now and then too.

Egg

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McCormack & Morrison

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Some classic ads for a digital agency as part of the 'Good Old Fashioned New Media' philosophy we helped them develop. Pay them a visit

Battersea Dogs & Cats Home

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Wallpaper City Guides

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Paramount Brighton
Comedy Festival

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Smart

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Greenpeace

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Loaded

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Other Bits & Bobs

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From silly side-projects, to nice bits of work that don't deserve their own column, to vast bodies of work that sucked up years of our lives. Here you'll find some of the other stuff we've been up to.

Hangover on Board

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Just some badges we made and gave away for free to anyone who wanted one.



The badge was quickly spotted by the hugely popular Going Underground blog which resulted in nearly 1,000 orders within an hour. That would have bankrupted us, but we managed to sent out more than 200 badges to people all over London and the UK, and as far afield as Mumbai, Croatia and even Fife. All completely free.

Thanks johnnyandangus.com for my badge - is ready and waiting in my bag for that impromptu mid-week lash #covered twitter.com/emmajaneedward…

— Emma Jane Edwards (@emmajaneedwards) October 2, 2012

The perfect accompaniment to my fried egg badge cheers @copybeard instagr.am/p/QRlhOllups/

— Jonathan Minster (@jonathanminster) October 2, 2012

A big thank you to @angusformayor and @copybeard for my new nipple shield. You can own one too if you ask nicely. twitter.com/DarrenOB/statu…

— Darren O'Beirne (@DarrenOB) October 1, 2012

Thinking ahead... Just got my new badge from @copybeard instagr.am/p/QHgAd8kUPN/

— chris page (@chrispyging) September 28, 2012

Yay! My badge has come! Thanks johnnyandangus.com @copybeard this is going to come in handy! twitter.com/muffinlegs/sta…

— Hannah Boo Boo Child (@muffinlegs) September 28, 2012

And we even have definitive proof that they work (sort of)...

Okay @copybeard - turns out people don't read badges that carefully. At least people presuming I'm pregnant gets me a seat on the tube!

— Tamsin Garbutt (@creativetam) October 5, 2012

Virgin Media

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Two years. 40 pieces of work. Two fully integrated pitches and their best performing acquisition piece to date. Done.

Foursquare meets Wine

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This neat little app idea came out of our pitch for Majestic wines. Instead of checking-in to places, this service allows you to check-in to a bottle of wine. Each check-in allows you to comment on the wine, view comments from other people, access tasting notes from staff and build a 'wishlist' of bottles. Currently in development.

Yell's Book of Useful Stuff

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A series of beautiful emails we created for Yell to help their business customers get more out of the internet. The campaign was so successful that the 'Book of Useful Stuff' became an actual book - a neat little thing that was given away by the sales force - and became much in demand.

Animals in Santa Hats

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Our absolute favourite agency Christmas card. A hard-backed book of our favourite fauna in holiday headgear - sourced from the internet and plagiarised for your pleasure.





Other titles in the series - such as'Animals Dressed as Nuns' or the always popular 'Animals Dressed as Other Animals' - are just begging to be published. Give us a shout if you'd like to help out.

dayvlately.com

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Our favourite bit of Yell's JR Hartley redux. Day V Lately's "internet page" was straight outta the 90s. The site reached 30,000 hits in the first week without a single mention anywhere, and the guestbook had recieved over 300 comments, many asking for our fictional DJ to come play at their venue.



Visit dayvlately.com

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